Born To Ride (BTR) is more than a logo, it’s a lifestyle. Built from the freestyle motocross scene, every product we make is rider-tested and designed for real life, whether that’s gripping a throttle, pushing through training, or just living wide open. Our ethos is simple: Respect. Real. Loyal. Accountable. Grateful. That’s the DNA behind BTR. Founded by pro FMX rider Jordan Gledhill, BTR gear has been tested in Dubai’s desert heat and Canada’s tough winters, proving that when we say “Born To Ride,” we mean it.