WHY BTR
BTR was built for riders who demand more from their gear.
In freestyle motocross and high-intensity riding, gloves aren’t just an accessory, they’re a connection point. Grip, feel, and durability matter when the margin for error is small.
BTR gloves are designed to perform under real riding conditions, offering control, comfort, and longevity without unnecessary noise or overdesign.
Born to ride. Built to perform.
About Page
ABOUT BTR
BTR — short for Born To Ride — is a motocross brand built from real riding, real impact, and real performance demands.
Founded by professional freestyle motocross rider Jordan Gledhill, BTR was created to solve a simple problem:
most motocross gloves look good, but don’t hold up when riding at a high level — especially in freestyle motocross.
BTR gloves are designed for control, durability, and clean feel, tested in real-world conditions across freestyle motocross shows, training sessions, and competition environments. Every detail is intentional — from grip and fit to comfort and longevity.
We believe riding is more than a sport.
It’s movement, discipline, and expression.
That belief shapes everything we build.
