Born To Ride
Is a motocross brand built from real riding.
Founded by professional freestyle motocross rider Jordan Gledhill, BTR was created to solve a simple problem. Most motocross gloves don’t hold up when riding at a high level, especially in freestyle motocross.
So we built our own.
BTR gloves are designed for control, durability, and feel. Every pair is tested by riders who actually ride, across freestyle motocross shows, training sessions, and competition environments. And as a Canadian brand, we test through cold mornings, mud, and dust, some of the toughest conditions a glove can face.
We believe riding is more than a sport.
It’s movement, discipline, and expression.
That belief shapes everything we build.